Wednesday, February 28, 2007

Romancing the Sale

I just discovered a really good article advising home sellers on 20 points to make their home more salable to potential buyers. I agree wholeheartedly with every point made. However, there are a few other things that I have found to be critical when selling/staging a home:

1. My sellers receive many compliments when, right before a showing, they bake a cookie or two in the oven. Just keep a a Toll House Cookie roll handy in the fridge. 30 minutes before the showing, take one cookie and bake it up. The warm, welcoming odor is a hit every time. If you can, bake up a bunch of cookies, leave them on a plate with a note for the potential buyers such as, "Thanks so much for touring our home!" This technique is unbelievably charming and totally unforgettable.


2. Make sure your curb appeal is top notch. Nothing sitting out, lawn is perfect, flowers watered, and anything else that entices buyers inward. An important part of this is the front door. Be sure to have it looking its very best.

3. Keep windows shiny clean. This is something that adds a million bucks to buyers' impression of your place, even if they don't know it. Shiny is good, VERY good. Make sure kitchens and bathrooms are sparkling, too.

4. Always leave for showings. The buyers' agent knows what they are looking for, but you don't. Let the agent do their job with your buyers. They will appropriately point out all the issues that the buyer will want to see. Further, when you stick around like a bad fungus, showing minute features of the home that the buyers may not care much about, you create a an uncomfortable situation. Then the buyer just won't think the new place feels like home.

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